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BUILDING A BRAND // Branding + Design

BUILDING A BRAND

When people hear your name, they conjure up a set of impressions that influence how they think and buy. Those thoughts define your brand.
Your brand resides in your customer’s mind as a result of all the impressions made by encounters with your name, your logo, your marketing messages, and everything else that people see and hear about your business.
Something as basic as your business address contributes to how your brand is perceived. For that matter, every time someone walks into your business and looks around, visits your Web site, meets an employee, or glances at your ad, that person forms an impression that leads to a mind-set about your business.
At the Richminded we will teach you to be the most powerful brand in your target market. All it takes is
Knowing the brand image that you want to project. Having commitment and discipline to project your brand. Spending what’s necessary to get your message to your target market. Managing your marketing so that it makes a consistent impression that etches your desired brand image into the mind of your target prospect.

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