Rocking the Headphone Industry With Calibrated Sound
Even isn?t just a headphone company, they are on a mission to deliver an audio experience personalized to the unique way you hear. Even?s patented technology visualizes how you hear and customizes an in-ear hearing profile that ensures you?re hearing music perfectly calibrated to you. Even came to us looking to revolutionize the headphone industry and we were the perfect agency to help them do it. We evolved the existing brand identity, repositioned the brand, redefined the story, message and defined their war cry, built a social media campaign that dropped a bomb on Black Friday, directed a new lifestyle photoshoot, created new product renderings and created a new e-commerce website that made Even a force to be reckoned with.
WHAT WE DID
Even approached Richminded?as a scaling startup desperately in need of uniting the brand under a comprehensive language. The brand to date was full of disparate parts with no strong position or message in the marketplace. With recent success on HSN and a partnership with Napster, defining the brand for Even was critical. Despite their original need to launch a holiday campaign to move units, we pushed boundaries, and asked the Even team to do more than a campaign ? launch a movement. We brought in a top photographer, makeup stylist and selected 8 stunning talent, all with unique stories, to help cement the newly created brand?s war cry ?Stand up for different.?
SCOPE OF WORK
? Brand Identity
? Strategy & Position
? Brand Motto
? Art & Creative Direction
? Social Media Campaign
? Animated Gifs
Richminded?was a great strategic partner and provided valuable insights to lay the foundation for our brand. They understood the issues of our brand and the importance of putting the customer at the center while standing for something bigger than the products we sell.
The result was brand positioning, purpose, message, and voice that we are so proud of. This work has been instrumental in connecting with consumers like never before and enabling us to craft narratives across our target audiences with compelling cultural relevance.
Richminded?brings a balanced, outside perspective. I love the approach they bring to problems. I have always felt that the people at Richminded?were part of our team. To this day, that is a huge differentiator. The personal relationships I developed with the team are unparalleled. To sum it up, ?I am a massive fan!?
? Christian Riley, CMO, Even